How to price a service when you have no competitors to copy
This piece for MyKith collects the advice that holds up in practice. Pricing feels like guesswork when nobody around you sells the same thing. Start from the customer side instead of your costs: what does the problem…
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This piece for MyKith collects the advice that holds up in practice.
Pricing feels like guesswork when nobody around you sells the same thing. Start from the customer side instead of your costs: what does the problem cost them today in time, money or missed opportunities? A price that sits clearly below that number is easy to justify, while a price built only on your hourly rate tells the customer nothing about value.
Offer two or three packages rather than one figure. A smaller option gives cautious buyers a safe way in, the middle option carries most of your work, and a premium option with faster delivery or extra support anchors the others. Review the mix every quarter; if everyone buys the cheapest package, the middle one is probably priced wrong, not the customers.