In his recent post, Javier Serrano Gavuzzo explores how cutting-edge innovation and artificial intelligence are reshaping the product development landscape. He discusses the pivotal role of AI in accelerating ideation, enhancing prototyping, and streamlining go-to-market strategies—making product development smarter, faster and more customer-centric. His insights highlight both the opportunities and challenges that companies face while embracing an AI-driven process, and he encourages professionals to rethink traditional workflows to harness the full potential of these new tools.